Colleges & Departments

College of Management

To cultivate professional talents in the fields of smart business technology, financial service, asset management, multi-national & cross-border ecommerce, product & service management, digital marketing management, and restaurant, hotel & leisure management.

Department and Graduate Institute of Business Administration

Education Objectives:
To cultivate top managerial talents in the fields of service industry and value-added innovative products. Course modules include lean service management and innovation & entrepreneurship management.
Employment Development:
Marketing communications, market investigation analysis, product marketing, domestic & international sale, product planning/shopping center development, brand/event planning, project/product management and warehouse management.

Department of Airline and Transport Service Management Business Administration

Education Objectives:
To cultivate the industrial elite with professional abilities of airline and transport service, foreign languages, international etiquette, and professional attitude in team work & work ethic.
Employment Development:
Airline cabin service, airport ground service, aviation station service, duty management, airport operation management, and transportation industry.

Department of International Business

Education Objectives:
To cultivate product trade and promotion talents with the ability of international communication. Course modules include international trade (cross-border ecommerce) and business operation (event planning).
Employment Development:
Logistic management, air freight forwarding, purchasing, market/product development, exhibition management/inspiration/design, exhibition marketing, and collection of business information.

Department of Finance

Education Objectives:
To cultivate professional talents in the fields of financial service industry (banking, securities, futures, investment trust/consulting, and insurance) and interbank loan in finance & accounting departments. Course modules include investing management, capital market, and financial institute practice.
Employment Development:
Financial planning, bank administration, securities sale, investment analysis, financial products sale, risk management, insurance sale & administration, foreign exchange transactions, bank financing (credit giving /credit checking) and analysis on industrial economics.

Department of Marketing and Logistics

Education Objectives:
To cultivate professional technical talents in the fields of distribution management in chain stores & franchise, logistics and marketing. Course modules include marketing planning & innovation, sale & distribution management, and logistics management.
Employment Development:
Marketing, distribution, logistics, ecommerce marketing planning and advertising.

Department of Applied English Studies

Education Objectives:
To cultivate professional foreign language talents with business travel and information background, and professional talents for language teaching. Course modules include business & travel management and language teaching.
Employment Development:
Secretarial administration, public relations, hospitality for foreign guests, translation, tourist guiding/leading, exhibition administration, foreign trade business, reception in hotels and restaurant, and English teaching.

Department of Tourism and Leisure Management

Education Objectives:
To cultivate mid-level managers and professional technical talents in the fields of the tourism and leisure industry. Course modules include tourism & hospitality management and leisure & recreation management.
Employment Development:
Restaurant captain/management, nutrition consulting, food hygiene management, bakery, bartending/bar service, marketing planning, tourist guiding, travel/transportation management, and commentary.